We would be working with the candidate to shaping every messaging (body language, words, script, media, advert design, Radio & TV ads etc.) that directly and indirectly influences the uprising or otherwise of the candidate. We would be using some customized messaging techniques to create, shape, expand and sustain a desired perception from every material that bears the candidates name or party logo from inception to victory.
A suitably shaped perception is a key influencer no matter the environment, or system, or current methods of influencing peoples thinking. Perception is a wrapper to the personality of any individual and this we are professionals at making happen.
Our methods are precise, simple and would be well measured to achieve the desired result of creating a new perception that spreads easily through word of mouth among those we aim to influence. Perception management is key to sustainable influence.
Reputation Management in relation to campaign strategy involves the constructive management of feedbacks (corporate opposition and social media opposition). The management of reputation in the 21st century is beyond a media response to opposition attacks especially in the era of “the internet that never forgives or forgets”.
A properly managed reputation works like the specifications of running an internet advert (It ensures precision, accuracy and a controlled-feedback mechanism). A poorly managed reputation seeks to control reputation with the use of money and power which is very unsustainable, fickle and expensive.
Our approach for assuring the competent and sustainable management of reputation would be fictionally and factually backed. Feedbacks to measure the improvement and influence of the growing reputation would be measured and mapped. Data collation into the grassroots would be used to provide information for insightful campaign purposes.
When we speak as men of influence, how well measured are the analysis of our message? Would our appraisals mainly come for biased party members, family members, friends etc.? How do you measure message dissemination so it can be improved on? How do you make sure what is said isn’t twisted or lost in the word of mouth messaging? How do you ensure message discipline and structure?
What an excellent analysis of communication would do for you is to measure strengths, weakness and loopholes in your communication styles because proximity and familiarity can be a blindspot in messaging and this can in turn affect both the perception and reputation levels of any candidate. A smart and well analyzed message has all angles covered and is always out to achieve a goal upon which the effectiveness can be analyzed and also improved.
Our style of analyzing communication can be the edge between candidate A and candidate B and would also be cost effective in the sense of “the next message would always be better, stronger and more penetrating than the last”. Getting an insightful analysis that can be used to improve messaging cannot be understated.
The candidate is a brand and how effective this brand is would revolve around perception management, reputation management, communication analysis and most importantly brand awareness/consciousness by the candidate.
A properly managed brand becomes the gospel of truth. It argues on its own without the aggression that comes with traditionally trying to influence people in our part of the world. Brand effectiveness has to do with firstly crafting a courageous tale around the candidate, validating these stories through localized and standardized channels and then further validating these tale by stories connecting this new brand to the people you are trying to win over. This makes them feel more connected and loyal to you as a candidate as people are drawn to people who either inspire them or they feel they share the same similarities.
Brand effectiveness would be measured, would be flexible, would be channeled resourcefully and would creep into the discourse of people without them knowing it is happening. We have done this for reputable organizations in the past and for a candidate this can be expertly done.
Media Relation Analysis
Should relating with the media be as it used to be? No! Can it be better than it used to be? It Can! So, what do we need to know? Analyzing the relationship of a candidate with the media is bringing into consciousness the power that the media (offline and online media) wields and using their red meat(s) to our advantage.
Our job here is to discern loopholes, construct real stories, validate them and develop a viral but specific target strategy (online and offline). A good media relation analysis ensures efficiency and effectiveness of any media campaign, it helps to avoid waste and to also get an excellent returns on media investment. It is generally called media mapping because it has to do with a lot of real time planning, focus and re-focus to ensuring campaign media effectiveness.
Strategic Sampling & Tally
Would you love to have a real time insight into how people are thinking? You would! What of how people are thinking and how your influence is being absorbed even in your opposition’s stronghold? Sure anyone would love that! This service will make us poll and sample opinions and facts using expert software’s and also getting on ground information in any locality.
With these kind of service, you wouldn’t be having assumptions or suppositions, you would be having real time facts void of bias and influence and that way we would know how to respond to both our strong and weak spots around the state or local government.
Sampling and Polling is the most vital of all service to be rendered because the information gathered here can help to inform us on where money should be focused on, where more energy or media attention or maybe even government help is needed to gain some influence. Our polling system for organizations and sampling of their products have really given a lot of insight into how many of these organizations respond to market forces for profit.
This is your edge on a gold platter. Our facts and statistics/polling are pure, unbiased and strategic. We have software’s that are used to analyze this data and convert them into useful information which should help inform every other operation of the campaign. We are going to be polling every sector of the state economy, every local government, every opposition strong hold, every analyzable would be analyzed so as to provide the much needed edge.
How we Work
Operations: We work with both the candidate and the campaign office for an effective chain of command and also to get a fast feedback from the candidate and also the campaign office. The less the chain of command the faster the speed of operations between all arms involved.
Location/Residency: The core consultants reside in consultations like this. We reside till the consultations are over and the desired results are achieved. The cost of residency isn’t included in the cost of operation as detailed below. We would love a secured residency as we would be dealing with sensitive gathered data and strategies for the client and campaign.
Consultants Specification: An online and offline Media Consultant, Communication Specialist, Data Analysts, Advert/Brand Consultants and Computer Analysts. We would be coordinating with some partner organizations for some data analysis, brand advice and information conversion in Lagos, Abu Dhabi and London.
Our terms for making this work would firstly be a much reduced chain of command to the candidate as this would make our work very much easy because as consultants, we wouldn’t love to be sandwiched in between ladders of bureaucratic hierarchy as it reduces the potency of the job to be done. Lastly, we would love a prompt monthly payments for services rendered as scheduled below.